Found inside – Page 64For example, general demographic information like age and education can help ... and acknowledging the demographic diversity your audience analysis reveals. Found inside – Page 40Another is factor analysis to treat the audience as a collection of manageable segments instead of a monolithic whole . The Target Group Model Much proprietary research in recent years has focused on target groups . While it represents a ... Young ” has usually been defined as the age range from 18 to 24 , mainly because it is a standard census report categorization also used in advertising research . Found inside – Page 270270 Running multiple audience analyses Chapter 3 covers the process of running an audience analysis. This analysis is a cornerstone element of any ... In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues. Found inside – Page 51He or she should also read as AUDIENCE ANALYSIS WORKSHEET Demographic Characteristics Age : Economic Status : Educational Level : Political Status : Occupational Type : Other Influences : General Audience Attitudes What ... Found inside – Page 235See Accelerated Enterprises Ltd. , introduction to Age range . See Audience , analysis , in presentations AIDA ( Attention , interest , desire , action ) . ... 18-19 audience , definition of , 17 bad news strategy , 97 context , definition of , 17 deductive strategy for persuasion , 111 general application of , 21 good news strategy , 95 ... Found inside – Page 210How wide is the age range? Does the audience include different age groups who need to be addressed differently? What effect might the age of the audience ... Found insideIn demographic audience analysis, the speaker first considers general characteristics ... age, sex, geographic background, occupation, socio-economic level, ... Found inside – Page 203Demographics are those general factual categories which can be used to describe any group of people — in this case ... Among those categories which might be included in a demographic analysis of the audience are average age , range of ... Found inside – Page 124124 PART II PREPARATION FOR ENCOUNTER ( 1 ) you have direct access to the measurement of your audience or ( 2 ) that audience is ... AUDIENCE ANALYSIS SUMMARY Date Numbers of People in Audience Setting of the Presentation General Topic Action Desired from Audience DEMOGRAPHICS Age Range Educational Level Range Group Memberships Gender Interests Special Pertinent ... Found inside – Page 78User-centered design, and learner analysis in general, ... 60) recommends analyzing and articulating the following about the target audience: Age range. Found inside – Page 339AUDIENCE ANALYSIS WORKSHEET Title or subject of the presentation : Approximate date , time , and place of the presentation . ... Audience Characteristics ( indicate those that are relevant to your topic and presentation ) : Age ( range ) Gender : More Female More ... ( s ) Ethnic background Reference groups Other Audience knowledge of the subject : Much General Little None Lay Broad Narrow Up - to ... Found inside – Page 16undertake audience research at PhD levels, however, this example demonstrates how using a ... India has a wide range of clients including a dental agency. Found insideKey audience characteristics for the midline audience analysis ... to ask yourself How answers affect risk communication What age range do they fall into? Found inside – Page 59... of audience analysis is the general age level . Many audiences will be mixed with a wide age range , but many will have a general tendency that can affect the speech . Suppose you are a citizen in a community that has a vital issue pending ... Found insideThere are two critical phases to the audience analysis – the ... Age Knowing the age range will provide important clues to the interests, needs, experience, ... Found inside – Page 19Analyze audience demographics and special requirements. ... analysis if the audience is global, is predominantly male or female, or has a narrow age range. Found inside – Page 61Demographic Audience Analysis Questions Age. What is the age range of your audience, and what is the average age? Sex. What percentage of your audience is ... Found inside – Page 45Audience Analysis Form Topic Speaker Demographics : Gender : Age range : Ethnicity : Economic Status : Occupation ... and values ) : General attitude toward the topic : General attitude toward the speaker : Complete the information below . Found insideUsing the information you compiled in Action Step 1b (analysis of the occasion), ... How might the audience's age range, ethnicity, and other demographic ... Found inside – Page 13audience research attitudes of main protagonists with a range of texts, and audience analysis often involves detecting changes in attitude, ... Found insideOne approach to audience analysis is called “demographic audience ... It is always useful to find out the average age or the age range of the audience. Found inside – Page 13For the general public , the audience communication program will be based upon tagging and placing the national materials developed for NHTSA by Grey ... For young people , communications will range from informative and educational programs from the elementary school through the junior college level . ... The ASAP emphasis will be placed upon high school students , 14-18 years of age . A base ... Found insideEXHIBIT 4.5 Audience Analysis Summary Form My subject is Data ... should be able to estimate the approximate age or age range and the ratio of men to women. Found inside – Page 177In a survey of teenagers, where the age range is constrained, this might be useful for analysis. But in a general population survey of adults, ... Found inside – Page 278Author age W_non_ac_tech_engin (non-academic: technology, computing, engineering), ... Audience level low (level 1), medium (level 2), high (level 3), ... Found inside – Page 210How wide is the age range ? Does the audience include different age groups who need to be addressed differently ? What effect might the age of the audience ... Found insideUsing the information you compiled in Action Step 1a (audience analysis), ... How might the audience's age range, ethnicity, and other demographic ... Found insideThis book examines the reception of rhetoric and the rhetoric of reception. Found inside – Page 479Audience Analysis Who are the listeners ? o General or specialized in nature o Probable number Age range , gender , and social and political prejudices Education o Economic status o Volunteer or captive o Cultural background o Known ... Found inside – Page 360I was driving through a village and spotted a general store . ... Audience Analysis : Make a Brief Written Plan Writing down a plan or an overview of the rhetorical situation for your presentation will help to clarify the steps of ... Demographics of audience : Estimated age range : to Gender : Relevant cultural factors : 3. What will ... Found inside – Page 62Gathering Data for General Characteristics If your final product is ... to you: □ Average age and age range, for example, average age 58, age range from 35 ... Found inside – Page 65Age range ? Age categories will indicate the eras and general experiences your audience members have lived through ... Don't assume , however , that all members of your audience share the same perspective on life , relationships , or even ... The goal of audience analysis is to “ know ” the people looking back at you . Found insideThis informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience," as well as the view "from the media. Found inside – Page 253As long as the image reflects general cultural standards , the speaker is wise to adjust to the image . On the other ... Why should demographic and purposive audience analysis be combined ? Demographic ... It is a good idea for a speaker to try to find out the average age and the age Age range of the audience . While the ... Found inside – Page 261analyzing your audience A student named Harold gave a persuasive speech ... Analysis Demographic audience analysis identifies general features common ... Found inside – Page 14In sum , audience analysis helps you define and redefine your speaking goals , the content of your message , and your delivery . ... common characteristics ( e.g. , a relatively narrow age range , with similar educational backgrounds , work experiences , organizational affiliations , economic status ) . ... Group membership suggests , in a general sense , knowledge , points of view , interests , and attitudes . Found insideTarget Audiences Much of your work as a strategic writer involves ... demographic information (nonattitudinal information such as age range, gender, income, ... Found inside – Page 345Audience analysis also helps you shape your message. ... Communicating Effectively Age Sex Education level Economic status Religion Occupation Racial/ethnic ... Found inside – Page 78general information about sexual health is briefly summarized below. ... to individuals over 59 years, with the mode in age range from 20 to 29 years. Found inside – Page 260Ask about their age range, their educational backgrounds, and the types of jobs they ... know your audience does not mean you can skip audience analysis. Found inside – Page 124Key Audience Characteristics for the Midline Audience Analysis How answers affect ... to ask yourself communication Age What age range do they fall into? Found inside – Page x... the general age range is likely similar to the target audience (e.g., two 10- and two 11-year-old actors played 11-yearold quadruplets in the first ... Found inside – Page 129For example, a more detailed analysis of the targeted audience (age-range, ... We propose using a more general approach to the audience targeted by game ... Found inside – Page 57Audience Analysis Worksheet For each presentation situation , you should customize an audience analysis worksheet based on the ... In general , what type of audience will I be speaking to ? ... 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